Competing through customer experience requires a business to think and act differently from its competitors. It is a difference that is based on a unique value proposition realised in the customer's end-to-end journey and a distinctive customer experience.

Custom software is the ideal platform to bring this difference to life, by delivering upon and sustaining competitive advantage in each interaction. It ensures customer centricity is both built into the DNA of an organisation and is wired into the architecture of its technology ecosystem.

Product approach to value

Product teams, which generates user value, and platform teams which provide the backend capabilities, can both become more agile with custom design software. Unlike ‘off the shelf’ software which locks in feature functionality and upgrades, custom software can keep up with the changing needs of the user and evolve as the business learns. Custom software design enables product and platform teams to pivot and iterate with ease, as the market dictates.

Unmatched experiences

Custom software allows a business to offer unmatched experiences and deliver on a value proposition that is more unique and relevant than their competitors. While ‘off the shelf’ software features can equate to undifferentiated experiences, custom software can be designed to deliver upon your competitive point of difference and bring your brand to life.

Frictionless

Custom software designs reduce friction. Reduced friction both increases user desire to realise their goals and reduces their required effort.

Because custom software is a fit for purpose solution, it reduces friction by working more smoothly and intuitively, both with customer facing and employee facing interactions. It enables workflows and customer journeys to be designed into a single platform, streamlining customer experience, unencumbered by business siloes.

Profitability

Customer centric businesses are 60% more profitable than their peers, focusing on growth and creating more value at each interaction. Custom designed software increases customer centricity by ensuring that the value created, delivers on the transformative promise of your brand. It can achieve this by more effectively realising customer goals and by creating meaningful on-brand experiences that are predictive, relevant and personalised.

Profitability

There are an endless number of productivity uplifts that can be achieved with custom software. Well-designed custom software can integrate business intelligence into the flow of work, arming employees with the data to provide exceptional service focused on customer success. Custom software is also a powerful collaboration tool, integrating workflows cross functionally and in doing so boosting collaboration. Custom software can increase the speed and accuracy of business services through a single source of truth captured in an entreprise wide integrated platform and real time data access.

Find out what customer software can do for your business
If you want to learn how your organisation can use the power of customised software to be a leader in your field, make an appointment for a free obligation free one hour session, where we can talk about your requirements and how custom software can deliver for your business.